- of digital
overload, ironing is one of the few tasks that requires a steady hand and a clear mind. You can’t scroll through social media while wielding a 200°C iron. It forces you to be present.
The « hotel at home » trend: as travel becomes more expensive and crowded, people are investing in their homes. Creating a bed worthy of a 5-star hotel every Sunday night is a way to « go on vacation » without leaving your bedroom.
Sustainability: by using quality cotton and linen and maintaining them by ironing,
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